From Facebook inquiries to bulk purchases, Sanlei e-cigarettes have penetrated the US market with their quality.
An Initial Test of Trust
When the American customer contacted Sanlei via Facebook, they explicitly expressed their interest in a "small-batch trial order followed by market feedback and subsequent bulk purchase." This represented both a cautious assessment of the new product and a potential assessment of the supplier's capabilities. After all, the flavor fidelity, atomization quality, and safety and stability of disposable e-cigarettes directly influence end-consumer repurchase.
Understanding the importance of this partnership, the Sanlei sales team immediately presented the customer with a comprehensive overview of the brand's strengths, from its internationally compliant production facilities and its e-liquid blending process using food-grade ingredients to its leakage testing and flavor calibration process for each cigarette. This professional and transparent presentation established initial trust, and the customer quickly selected five classic flavors from Sanlei's flavor library, including tobacco and mint, to place their initial trial order.
A Taste Surprise Beyond Expectations
To provide customers with a more comprehensive understanding of its product portfolio, Sanlei offered five additional popular flavors—including innovative blends like watermelon and apple—as a bonus upon fulfillment. This "extra step" initiative garnered unexpected praise after the customer received the product: "The bonus flavor was a pleasant surprise for our team during internal vaping, especially the layered texture of the ice watermelon flavor, which perfectly suits the preferences of young American consumers."
Customer feedback specifically noted that the Sanlei e-cigarette's atomizer particles were significantly finer than previous similar products, and the flavor remained stable even to the end, with no burnt taste. This dedication to detail and quality helped the trial product achieve an 85% positive rating in a small local test. Based on this market feedback, the customer quickly placed a second order, increasing the number of flavors to eight, and explicitly stated, "We plan to expand the purchase volume in the next batch to cover retail channels in more regions."
From a single Facebook chat inquiry to an upcoming large-scale purchase, Sanlei's strategy of "quality first, service second" has carved a niche in the fiercely competitive US e-cigarette market. This case demonstrates Sanlei's unwavering belief: good products speak for themselves, and attentive understanding of customer needs allows that voice to spread even further. In the future, Sanlei will continue to delve deeper into flavor research and development and quality control, creating products that better suit the preferences of global consumers and welcoming more cooperation opportunities from around the world.
