Our client is a high-end e-cigarette multi-functional store located on Orchard Road in Singapore, serving young consumers and tourists who pursue quality and fashion. They needed more than just a product; they needed a solution that could elevate the store's image, ensure customer satisfaction, and fully comply with local regulations.
At the 2025 Consumer Electronics Show Singapore, the client was attracted by the MIRROR 17K disposable ecigarette's "17,000 puffs ultra-long battery life" and exquisite color schemes, and subsequently engaged in in-depth discussions with us. They purchased 5,000 units at once, but raised three core requirements regarding the quality of the high-end vape cigarette:
Visual Perfection: The texture of the five color schemes (lake blue, sunshine gold, etc.) must be highly consistent with the description, ensuring eye-catching visual appeal when displayed.
Battery Life Must Be Realistic: The puff count promise of the 17K disposable ecigarettes must be verified to prevent false claims about battery life and avoid customer complaints.
Compliance must be rigorous: Packaging and labeling must be 100% compliant with Singapore's HSA regulations.
II. Core Challenges and Sanlei's Customized Solutions
Faced with our client's high standards, we assembled a dedicated team to tackle the following three major challenges one by one:
Problem: Initial trial production of the "Lake Blue" shade showed inconsistencies in color depth between batches. For high-end stores, even slight color differences can lead to cluttered displays and severely impact visual appeal.
Solution: We immediately upgraded our color matching process, adopting a combination of "precise colorant mixing" and "constant temperature curing." We sampled each batch of raw materials and rigorously compared them with a standard color chart to ensure color differences were controlled within a range imperceptible to the naked eye. Only after two rounds of small-batch trial production and verification did we commence formal production, ensuring a consistent and pure color across all 5000 products.
Problem: During testing, it was found that some samples began to lose flavor after approximately 15,000 puffs, failing to fully deliver on the promise of 17,000 puffs.
Solution: Our R&D team upgraded the core component—the ceramic atomizer coil. By optimizing its pore density to 40% and improving the internal "gradient wicking" structure, the e-liquid can be delivered more evenly and stably. Ultimately, the product passed the rigorous 17,000-puff continuous vaping test, truly achieving consistent flavor throughout the entire vaping session.
Problem: Singaporean regulations require health warnings to occupy at least 30% of the packaging area, which conflicted with the client's desired understated luxury aesthetic.
Solution: The design team creatively proposed a solution of "frosted gradient box body + gold-stamped warning text." The matte finish elevates the packaging's premium feel, while the gradient colors highlight the product's aesthetic appeal. The gold foil stamping cleverly integrates mandatory warnings into the design, ensuring full compliance while significantly enhancing the overall quality. The addition of the store's logo further strengthens the sense of exclusivity.
Through close collaboration, we not only delivered perfect products on time but also provided added value:
Efficient Delivery and Display Support: Products arrived in Singapore within 5 days via air freight. We provided professional "color-themed display" advice, helping the client arrange displays by color to maximize in-store visual appeal.
Building Long-Term Trust: The client highly valued our professionalism and responsible attitude. After the project, we continued to provide monthly trend color reports, rapid after-sales response, and flavor iteration suggestions based on local sales data, transforming us from a single-order supplier into a long-term strategic partner.
This collaboration proves that the MIRROR 17K disposable ecigarette, with its reliable performance, excellent design, and flexible and efficient customization services, fully meets and even exceeds the most stringent requirements of the high-end vape cigarette market, providing strong support for brands and retailers in expanding their markets.