Sanlei e-cigarettes empower overseas brand building: from inquiry docking to the first batch of orders
Inquiry is an opportunity: Accurately match the needs of overseas brand building
When the inquiry information from the Google platform arrived at Sanlei, a cooperation prelude around "overseas brand incubation" was officially opened. This customer has been deeply involved in the overseas consumer market for many years, keenly captured the growth potential of the e-cigarette category, and plans to launch its own brand products and focus on the EU and other regions. However, building an e-cigarette brand from scratch faces two core challenges: one is the need to match the product standards of the target market, and the other is to quickly complete the entire process from product design to market testing.
Sanlei's salesperson responded immediately after receiving the inquiry, and promoted the docking with the idea of "demand decomposition + solution matching": first clarify the customer's core demand for "own brand" - not only customized flavors and styles, but also compliance with the access standards of EU countries; then combined with Sanlei's experience in the field of e-cigarette production, a preliminary plan of the "product customization + policy guidance" service framework was made to lay a clear direction for subsequent communication.
Details win: professional service wins customer recognition
In the demand docking stage, the meticulous service of Sanlei's salesperson became the key to impressing customers. Considering that the customer plans to sell to many EU countries, and different countries have different policies on nicotine content, flavor restrictions, packaging labels, etc. of e-cigarettes - for example, Germany has tightened its supervision on disposable e-cigarettes, and the UK has clearly stipulated that the nicotine concentration of e-liquids shall not exceed 20 mg/ml, Sanlei salesmen specially sorted out the policy points of major EU markets and made targeted explanations in combination with the customer's target sales area.
In response to the customer's demand for flavor development, the salesman not only provided mainstream flavor solutions such as mint and fruit that meet the preferences of the EU market, but also reminded them to avoid condiments banned in some countries; in terms of style design, based on the EU consumers' pursuit of portability and appearance texture, a lightweight body and customizable LOGO solution were recommended, and the relevant materials were simultaneously informed to comply with the EU REACH environmental protection standards. This dual support of "product suggestions + policy warnings" made the customer feel far more professional than expected - "Not only did it help us solve production problems, but it also avoided market risks in advance," the customer commented during the communication.
From flavor debugging to compliance details confirmation, Sanlei eliminated the customer's concerns with efficient responses and professional answers. In the end, the customer decided to order 1,000 customized e-cigarettes for market testing to verify the product's acceptance in the target market.
Departure is imminent: Join hands to start a new journey in the overseas market
At present, this batch of 1,000 customized e-cigarettes carrying customer expectations has completed production, quality inspection and customs clearance procedures, and has successfully set sail for overseas shipments. This is not only the delivery of an order, but also the starting point for Sanlei to empower overseas brands. In the future, Sanlei will continue to track customers' market test feedback, provide flavor optimization, production capacity adjustment and other follow-up support based on sales data, and help it gradually expand its market share.
From the first contact with Google's inquiry to the smooth departure of the first batch of orders, Sanlei has become a reliable partner for overseas customers to build their own brands with the dual advantages of "customized production capacity + localized compliance services". In the future, Sanlei will continue to deepen its e-cigarette manufacturing field, and escort more overseas customers' brands on their way to overseas with products and services that are more in line with market demand.
