Sanlei Vape is a Professional Electronic Vape Manufacturer.
From 10k Order to 6k Monthly Sales: Sanlei Vape's Hit in US College Stores
Order Details
Main Product: Sanlei 13k MTOVALUE E-cigarette
Client Country: USA (E-cigarettes are legally sold in the US, subject to FDA regulations requiring nicotine content ≤20mg/ml)
Client Type: Offline retail chain store in California, USA (covering 12 stores around university towns)
How the Client Was Reached: Email Marketing (targeted promotion of flavors and designs favored by young Americans)
Quantity of Disposable E-cigarettes Purchased by the US Client: 10,000 Sanlei 13k Puff E-cigarettes (includes 4 flavors: watermelon, blueberry, lemon, and apple; color options include gradient pink, mint green, and starry blue)
Total Project Value: US$120,000
II. Order Process Details
1. Order Acceptance and Requirement Coordination
The client contacted Sanlei via email marketing link, with the following core requirements:
Product Type: Sanlei 13k Puff E-cigarette (attracted by its compact and portable design);
Flavor Requirements: Watermelon, blueberry, lemon, apple (a refreshing, low-sweet fruit flavor preferred by young American consumers, rejecting strong artificial flavors);
Appearance Requirements: Multiple gradient/bright color designs (to match the personalized aesthetics of the store's young customer base);
Compliance Requirements: FDA-approved nicotine content testing report required, and English health warnings must be included on the packaging.
2. Challenges and Solutions
Challenge 1: Matching Flavor Refreshment Initially, the lemon flavor was too sour, and the watermelon flavor was too sweet, not meeting the American client's requirement of a "light and refreshing" taste. The Sanlei vape R&D team adjusted the flavor ratio, reducing the sweetness and adding a trace of mint base. After two rounds of sampling, a "fresh and not cloying fruit flavor" was achieved.
Challenge 2: Coordinating Production Capacity for Multi-Color Injection Molding
The customer required simultaneous delivery of three colors, but the production line needed to schedule single-color molds. Sanlei coordinated with two production lines to operate in parallel, prioritizing the availability of all colors and completing production two days ahead of schedule.
Challenge 3: Expedited FDA Compliance Documentation
The US customer needed an FDA compliance report before shipment. Sanlei contacted a third-party testing agency to expedite the issuance of a nicotine content (18mg/ml) test report, submitting the document for customer confirmation within three days.
3. Production, Packaging, and Delivery
Food-grade contact materials (compliant with US import standards) were used in the production stage. Packaging included English warnings and flavor/color labels. Cross-border delivery was handled by Matson Express, reaching the California warehouse within 25 days, with customs clearance progress synchronized throughout.
4. After-sales maintenance and customer feedback
In the after-sales stage, Sanlei kept pace with the popular flavor trends of young people in the US e-cigarette market (raspberry smoothie flavor was recommended later); customer feedback: "Sales exceeded 6,000 units in one month after the launch at the university town store, with gradient pink color scheme accounting for 30%, and watermelon and lemon flavors having a repurchase rate of 40%. The compliance documents saved us a week in the listing process."
