How do e-cigarette customers change from resistance to liking?

52-year-old Emma was once adamantly against her husband's e-cigarette use, believing it was "no different from cigarettes." It wasn't until her husband's long-term smoking-induced cough and his doctor recommended trying low-nicotine e-cigarettes as a transitional step that she reluctantly agreed. Three months later, her husband's cough had significantly subsided, and the family no longer had to worry about cleaning ashtrays. "Now I proactively remind him to charge his device," Emma said with a smile. "The most surprising thing is that the smell of cigarettes has disappeared, and we can finally walk hand in hand like we used to." She also joined the brand's family discussion group to share her smoking control experiences with other families.

Mark, a 23-year-old college student, initially thought e-cigarettes were "a tool for being cool," until he saw other students using e-cigarettes instead of traditional cigarettes during a club activity, which not only did not affect others but also relieved stress. Curious, he tried them and discovered that mint-flavored e-cigarettes provide a boost of energy during late-night study sessions without the unpleasant breath odor of traditional cigarettes. "I always have an e-cigarette in my bag now. When I get tired of studying in the library, I go outside and smoke for a while. It's much more reassuring than the sneaky ones I used to smoke," Mark said. This healthy lifestyle helps him focus better on his studies.

Lucas, who owns a restaurant, changed his approach due to "business needs." Previously, customers smoking outside the shop created a constant environmental impact from the ash and butts, leading to complaints. Later, he set up an e-cigarette experience area outside the shop, offering several low-intensity products for customers to choose from. This not only reduced cigarette butt pollution but also unexpectedly boosted business. "Many customers feel we're thoughtful, and repeat customers have increased by 20% compared to before," Lucas said with emotion. He never expected such a small change to bring so many benefits.

E-cigarettes have now become widely accepted, with more and more people using them and embracing their convenience. Currently, Sanlei is penetrating deeper into the market, hoping to bring more popular e-cigarette products to the public.