Sanlei Industry Sharing：What trends are worth paying attention to behind the growth of the disposable e-cigarette market?
The diversification of flavors has become one of the most significant trends. From the early dominance of tobacco and mint flavors to the current flourishing of complex flavors such as fruits, tea drinks, and desserts, consumers' demand for flavors has become increasingly segmented. Data from a certain platform shows that among the newly launched disposable e-cigarettes in 2024, complex flavors account for more than 50%, among which "Lychee Oolong" and "Yangzhi Ganlu" flavors that combine Chinese drinks have the fastest growth, with annual sales increasing by 200% year-on-year. This reflects the pursuit of "scenario-based flavors" by young consumers - using the flavors of e-cigarettes to restore the beautiful taste memories in life.
Portability upgrades promote the expansion of usage scenarios. Traditional disposable e-cigarettes are mostly pen-shaped designs, but now there are innovative forms such as card-shaped and lipstick-shaped, which can be easily put into card bags. This design change extends the usage scenario from "private space" to "social occasions". A research organization found that among the 25-30-year-old white-collar group, 42% will use portable products at outdoor gatherings, believing that their "appearance is fashionable and not abrupt."
Health demands give rise to technological innovation. The market share of low-nicotine products (1.5% and below) will rise from 18% in 2022 to 30% in 2024. Some brands have also launched "zero nicotine" herbal essences to meet the needs of users with pure taste. At the same time, the promotion of "no tar" and "no carbon monoxide" is no longer a selling point, but has become a basic industry standard, and consumers are more concerned about the naturalness of raw materials.
Behind these trends is the upgrading of consumers' demand for "convenience and peace of mind". In the future, with the further development of technology, disposable e-cigarettes may bring more surprises to the market in terms of flavor innovation, material environmental protection, and health attributes.
These trends in the disposable e-cigarette market are the result of the resonance between consumer demand and industry innovation. The diverse fusion of flavors makes the product a carrier that connects the taste memory of life; the breakthrough in portable design breaks the boundaries of usage scenarios; and the exploration of healthy technology reshapes the quality benchmark of the industry.
