During the flavor development phase, the team has to go through hundreds of blending and tasting processes. Taking a classic mint flavor as an example, the R&D personnel need to accurately control the menthol content to ensure a refreshing taste without being too irritating. “We conducted repeated tests in the range of 0.3% to 0.5% content and invited 50 participants of different ages to participate in the tasting before we finally determined the optimal ratio,” the head of R&D recalled. Every adjustment requires patience to wait for the e-liquid to stabilize. This process often takes several days. Team members often stay in the laboratory until late at night just to capture the slightest taste changes.
When consumers take a puff of smoke, whether it is the perfect coolness of the crisp mint, the full fruity aroma of sweet fruits, or the classic charm of mellow tobacco, each flavor is just right. Behind this is the countless cycles of weighing, stirring, standing and tasting by the R&D team. R&D personnel use rigor to fight against errors and polish details with love, so that the taste of each cigarette is as stable as a precision instrument. This ingenuity hidden in the smoke is not only the ultimate pursuit of user experience, but also the reverence and adherence to industry standards.
In the future, Sanlei will continue to focus on user needs, and on the premise of adhering to the bottom line of quality and safety, continue to expand the boundaries of flavors, from fresh herbs to rich baking, to meet diverse consumer preferences. At the same time, the team will deepen the innovation of atomization technology, by optimizing the material and structure of the atomization core and improving the stability of the e-liquid, so that every puff of flavor is purer and more lasting. On the road to pursuing product upgrades, we always use industry standards as a yardstick, integrate ingenuity into every research and development detail, and bring consumers a safe and pleasant experience.