Vapor Cigarette in-depth Demand Report

In the social life of contemporary young people, e-cigarettes are not only nicotine substitutes, but also become a social symbol and scenario-based consumer product. Especially in music festivals, nightclubs and other places full of trends and interactive atmosphere, the use of e-cigarettes often goes beyond simple physiological needs and becomes a medium for identity expression, social ice-breaking and even group identity.
This article will explore in depth: How do e-cigarettes become the "social currency" of music festivals and nightclubs? Herd mentality and subculture: Why do young people collectively "puff smoke"? Carnival of brand marketing: How can e-cigarettes take advantage of scenario-based marketing? Controversy and reflection: Health and compliance issues behind social attributes.
Ⅰ. E-cigarettes: "social hard currency" at music festivals and nightclubs
1. Ice-breaking tools: from strangers to "smokers"
In crowded music festivals or nightclub booths, e-cigarettes often become an excuse for strangers to strike up a conversation:
"Can I borrow a light?" (Although e-cigarettes do not need to be lit, this sentence has become a social code)
"What flavor is this? Try mine!" (Flavor exchange is a way to quickly get closer)
Market research shows that 68% of e-cigarette users have started conversations because of e-cigarettes in social occasions (data source: Vapor Culture Report 2023).
2. Identity identification: flavors and devices become personal labels
Fruit flavors represent "trendy players", and mint flavors symbolize "cool cool guys"
High-end cartridge-changing devices vs. disposable e-cigarettes, implying consumption power and circle belonging
For example, at the Glastonbury Music Festival in the UK, pink ice watermelon-flavored e-cigarettes once became "Internet celebrity social props", and young people sought group identity through the same flavors.




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Ⅱ. Group psychology: Why do young people "vape" collectively?
1. Bandwagon effect: In the dim lights and deafening music of nightclubs, the smoke from e-cigarettes becomes an atmosphere enhancer. Psychological research shows that in a group environment, 76% of people will unconsciously imitate the smoking behavior of those around them.
2. Subculture symbols: the deep binding of e-cigarettes with hip-hop and electronic music scenes
At the Rolling Loud Music Festival in the United States, rappers smoking e-cigarettes during performances has become a signature action, and nightclubs often jointly hold "smoke parties" with e-cigarette brands, turning smoke rings into interactive games.
Ⅲ. Brand scenario marketing: How to "harvest" social dividends?
E-cigarette brands are well aware of the marketing value of music festivals and nightclubs. Typical strategies include:
1. Offline flash sales and free distribution
During music festivals: set up "charging tents" and scan the code to follow the brand when borrowing power banks
Nightclub cooperation: buy alcohol and give away e-cigarette trial packs, bundle consumption scenarios
2. KOL seeding and content co-creation
Invite DJs and street dance masters to shoot "e-cigarette + music" short videos to strengthen the "cool" label.
3. Data feedback: The effect of scene-based marketing is amazing
A brand distributed 20,000 trial packs in 3 days at the Strawberry Music Festival, and the subsequent conversion rate reached 19% (the industry average is only 5%).
Ⅳ. Controversy and reflection: The hidden worries behind social carnival
1. Health risks: group use exacerbates nicotine dependence
In collective environments, non-smokers are more likely to try e-cigarettes due to social pressure. WHO data shows that the proportion of young people who try e-cigarettes for the first time in music festivals is 43%.
2. Compliance challenges: Countries strengthen scene restrictions
The UK prohibits e-cigarette advertisements at music festivals, and China's "E-cigarette Management Measures" clearly prohibit marketing to minors.
3. Brand social responsibility: How to balance business and ethics?
Some brands have begun to launch 0 nicotine social cigarettes (containing only atomized essential oils) in an attempt to remove health controversies and retain social functions.
Conclusion: Where will the social attributes of e-cigarettes go?
The role of e-cigarettes in music festivals and nightclubs has evolved from a "smoking alternative product" to a catalyst for social scenes. In the future, with stricter supervision and increased health awareness, brands may need to explore more innovative social carriers - such as shareable smart atomization devices, or virtual social smoke circle interactions combined with AR technology.
Do you think the social attributes of e-cigarettes are a free choice for young people, or a pseudo-demand created by business? Welcome to discuss in the comment section!

Welcome to the world of vaping! If you're new to e-cigarettes, you're probably feeling a bit overwhelmed by the array of information out there. Don't worrywe're here to guide you through the basics. This comprehensive guide will help you understand electronic cigarettes (e-cigarettes), their components, benefits, risks, and how to make the most out of your vaping experience.

Introduction to Electronic CigarettesElectronic cigarettes, or e-cigarettes, have been around since the early 2000s. The first e-cigarette was invented in 2003 by Dr. Hon Lik, a Chinese pharmacist, who sought an alternative to traditional smoking. Since then, the technology has evolved dramatically, offering a range of options from simple pod systems to complex personal vaporizers (mods).

Basic Components of Electronic CigarettesE-cigarettes are made up of several key components that work together to produce vapor:
- Atomizers and Coils: These heating elements turn e-liquid into vapor. Regular maintenance is critical to ensure the quality of your vape.
- Batteries and Chargers: The power supply for the atomizers. High-quality batteries and chargers ensure a smooth vaping experience.
- Tank Systems and Mods: Tanks hold e-liquid, while mods offer more customization, including adjustable voltage and wattage settings.
- E-Liquids and Nicotine Levels: Available in various strengths, from zero to high, depending on your needs.

Understanding the ComponentsAtomizers and coils are essential for vapor production. Regular replacement is necessary to maintain quality.

Batteries and ChargersHigh-quality batteries and chargers are crucial for a smooth vaping experience. Always use chargers designed specifically for e-cigarettes to avoid safety risks.

Tank Systems and ModsTanks hold e-liquid, with mods offering more customization. Mods allow for adjustable voltage and wattage settings, catering to advanced users.

E-Liquids and Nicotine LevelsE-liquids come in various strengths, from zero to high. Choose a strength that suits your needs and preferences.

How Electronic Cigarettes WorkWhen you inhale through the mouthpiece, it triggers the atomizer, which heats the e-liquid and turns it into vapor. This vapor is then inhaled, providing a nicotine hit and a flavored experience.

Differences Between Pod Systems and ModsPod systems are designed for beginners, while mods offer more customization and power for advanced users.

Benefits and Risks of Using Electronic CigarettesE-cigarettes are often marketed as a safer alternative to traditional cigarettes. While they don't contain the same harmful chemicals, they still release potentially harmful substances. However, studies suggest they may be less harmful for those trying to quit smoking.

Common Health Concerns and RisksNicotine Addiction: E-cigarettes are highly addictive due to the presence of nicotine.Health Risks: Long-term effects are still not fully understood. E-cigarettes can cause lung irritation, respiratory issues, and other health problems.Secondhand Exposure: E-cigarettes can release chemicals that can harm those around you.Choosing the Right Electronic CigarettePurpose: Are you trying to quit smoking or seeking a taste and flavor experience?Budget: E-cigarettes range from budget-friendly pod systems to high-end mods.Nicotine Strength: Choose a strength that suits your needs and preferences.Tips for Selecting the Best ProductRead Reviews: Well-reviewed products fit your preferences.Battery Life: Choose a device with a long battery life to minimize interruptions.Ease of Use: Opt for a device that is easy to use, especially if you're new to vaping.Vaping Etiquette and Safety GuidelinesStore Safely: Keep e-cigarettes away from children and pets.Charge Wisely: Use chargers designed specifically for e-cigarettes to avoid battery damage and safety risks.Safe Vaping Practices and EnvironmentsAvoid Dry Hits: Ensure your atomizer has enough e-liquid to prevent overheating.Proper Ventilation: Vape in well-ventilated areas to avoid inhaling harmful chemicals.Common Vaping Mistakes to AvoidOverheating: Prevent atomizers from overheating, which can degrade vapor quality.Insufficient Maintenance: Regularly clean and maintain your vaping devices.Key Takeaways for BeginnersStay Informed: Keep up-to-date with the latest research and guidelines regarding e-cigarettes.Responsible Vaping: Use e-cigarettes responsibly, considering both benefits and risks.Seek Support: Use e-cigarettes as a tool to quit smoking and seek professional support.

E-cigarettes have now become a globally popular nicotine alternative product, but their development history is much longer than most people imagine. From early experimental devices to modern intelligent atomization technologies, the evolution of e-cigarettes is filled with innovation, controversy, and forgotten history. This time, Sanlei will take you through the "past and present" of e-cigarettes and reveal those little-known stories of their early development.



Many people think that e-cigarettes are a product of the 21st century. In fact, similar concepts emerged nearly a hundred years ago. In 1927, American inventor Joseph Robinson submitted a patent named "Electric Vaporizer," which described a device that generates vapor by heating a liquid with electrical energy. This patent was not specifically for nicotine delivery but for medical atomization (such as inhaling medications), yet its principle is highly similar to that of modern e-cigarettes. Due to technical limitations at that time, this invention failed to be commercialized.



In 1963, American Herbert A. Gilbert applied for a patent for a "smokeless non-tobacco cigarette" that used heating a liquid to produce inhalable vapor. His design even included replaceable "flavor capsules," similar to today's cartridges. Despite Gilbert's active promotion, his invention failed to gain market recognition due to the strong tobacco industry at that time and the public's insufficient awareness of the harm of smoking.



The real commercialization of e-cigarettes is attributed to a Chinese pharmacist, Hon Lik. Hon Lik's father died of lung cancer due to smoking, which prompted him to develop a safer way of nicotine intake. He used piezoelectric ultrasonic atomization technology to convert nicotine-containing liquid into inhalable vapor and applied for a patent in 2003. In 2004, his company, Ruyan, launched the world's first commercial e-cigarette, which quickly became popular in the Chinese market.



Ruyan's e-cigarettes soon entered the European and American markets, but due to unclear regulations, the early products faced legal challenges. In 2006, the US FDA tried to ban the import of e-cigarettes, but the court finally ruled that e-cigarettes could be sold as "tobacco products" rather than medical devices. During this period, European and American companies began to imitate and improve e-cigarette technology, driving the rapid development of the industry.



After Ruyan's success, many companies tried to enter the market, but most of them have been forgotten. Smoking Everywhere was one of the early e-cigarette brands in the United States, focusing on disposable e-cigarettes, but it declined due to quality issues and FDA regulations. NJOY survived with more stable products and marketing strategies and remains a well-known brand in the United States today. As a rising star, Sanlei combines quality and price, quickly expanding its overseas market. Currently, its products have been sold in many countries around the world and have won the recognition of customers.



Before the popularity of e-cigarettes, some companies launched "electronic cigars" and "electronic pipes" in an attempt to attract traditional smokers. However, due to poor taste and high prices, these products failed to become mainstream and were gradually phased out by the market.



After 2010, e-cigarette technology experienced explosive development, mainly in two directions: players began to modify their devices by themselves, pursuing larger vapor volume and a stronger throat hit. Mechanical mods and box mods became popular, but they also brought safety hazards (such as battery explosions).



JUUL launched the nicotine salt technology in 2015, making pod systems more portable and providing a stronger sense of satisfaction. Disposable e-cigarettes (such as Puff Bar) quickly captured the market due to their convenience, but they also triggered controversy over the sharp increase in their use among teenagers.



Since its birth, e-cigarettes have always been accompanied by controversies regarding health, regulations, and ethics. Supporters believe that e-cigarettes are less harmful than traditional cigarettes (the UK Public Health England estimates that the harm is reduced by 95%). Opponents are concerned that the long-term effects are unknown, and some products may lead to "popcorn lung" (related to e-liquids containing diacetyl).



Heat-not-burn (HNB) devices (such as IQOS) may become a new direction. Stricter industry standards and health research will determine whether e-cigarettes can truly replace traditional tobacco.



From the experimental patents in the 1920s to today's global industry, the development of e-cigarettes has been full of twists and turns. It has been ignored at times and has also triggered frenzies. Now, it stands at the intersection of public health and commercial interests. In the future, with technological progress and improved regulations, e-cigarettes may truly achieve their original intention of providing a safer option for smokers.

At a time when technology and life are deeply integrated, e-cigarettes, as innovative atomization products, are bringing new choices to users who pursue quality life with their unique technical charm and personalized experience. As a professional manufacturer that has been deeply involved in the research and development and production of e-cigarettes for many years, Sanlei has always adhered to the concept of technological innovation and quality first, and is committed to creating safe, high-quality and diversified atomization products for global users.

The core charm of e-cigarettes comes from its continuous breakthrough in technological innovation. We use advanced ceramic atomization core technology, which can heat the e-liquid more evenly than traditional metal heating wires, restore a purer and richer flavor, while reducing the risk of dry burning and extending the service life of the equipment. The precise temperature control system can stably control the atomization temperature in the optimal range, which not only ensures the atomization efficiency, but also avoids the production of harmful substances at high temperatures, making every puff safe and secure.




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Personalized experience is another highlight of e-cigarettes. From the classic tobacco flavor with a mellow taste, to the fresh and natural fruity aroma, to the unique and characteristic mixed flavors, our rich e-liquid flavor matrix can meet the taste buds of different users. In addition, the appearance design of e-cigarette equipment is also full of ingenuity. From the simple and fashionable portable small smoke to the feature-rich adjustable power equipment, users can choose according to their own preferences and usage scenarios, turning e-cigarettes into a portable good thing that highlights their personality.


During the production process, we strictly follow international quality standards and establish a complete quality control system. From the strict screening of e-liquid raw materials, to the aseptic operation of the production link, to the multiple rounds of performance testing of the finished product, every detail is refined to ensure stable and reliable product quality. At the same time, we attach great importance to environmental protection and sustainable development, use recyclable materials for packaging, and continuously optimize product design to reduce resource consumption.


In the future, Sanlei will continue to be user-oriented, increase R&D investment, and explore more possibilities of e-cigarette technology. We look forward to working with our users and partners to jointly promote the healthy and sustainable development of the atomization industry and bring people a better and better modern atomization experience.

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In recent years, e-cigarettes have become more and more popular, but accidents involving e-cigarette battery explosions have also been reported frequently. In September 2024, a 17-year-old boy in Russia used an e-cigarette without unplugging the power supply while charging it. As a result, the e-cigarette exploded in his hand, causing facial injuries and burns to both hands. In January 2019, an e-cigarette used by a 24-year-old man in Texas, USA, suddenly exploded, and fragments pierced into the carotid artery, eventually killing him. These cases have made everyone deeply worried about the safety of e-cigarettes.
Why do e-cigarette batteries explode? There are many reasons. Using inferior batteries is an important factor. The quality of such battery cells is not up to standard, and they are prone to short circuits and overheating during charging or use, which can cause explosions. In addition, bad charging habits, such as overcharging, using non-original chargers, and placing e-cigarettes in high temperature environments (such as in a car in summer) or subjecting them to squeezing and collisions, can cause problems with the battery.
So, how to use e-cigarettes safely and avoid tragedies? First of all, choose products from regular brands with quality assurance. During use, strictly follow the instructions, try to use the original charger when charging, and do not charge overnight. At the same time, avoid using it in high-risk scenarios, such as high temperature and humid environment, and do not let the electronic cigarette be squeezed and collided. In addition, it is necessary to regularly check the battery, charger, atomizer and other accessories, and replace them in time if problems are found.
Here, I would like to introduce our Sanlei electronic cigarette products to everyone. Sanlei has advanced technology and has invested a lot of energy in battery safety. The batteries used have been strictly screened and tested, and have multiple short-circuit protection and overcharge and over-discharge protection functions. For example, when it is detected that the load resistance is less than the safe value, the battery can quickly cut off the power supply to avoid short circuit; when charging, once the battery is fully charged, it will automatically stop charging to prevent overcharging.
Sanlei also has a modern factory, and the production process strictly follows international standards and specifications. From raw material procurement to production and processing, quality inspection, every link is controlled by professionals. The factory is equipped with advanced production equipment and high-precision testing instruments to ensure that every electronic cigarette shipped meets the requirements of high quality and high safety. Choosing our electronic cigarettes means choosing more reliable quality and a more secure use experience.