With the tightening of policies, what changes will the e-cigarette industry usher in?

III. Transformation of the Marketing Model, and the Integration of Online and Offline Becomes the Mainstream

The strengthening of advertising restrictions forces e-cigarette enterprises to rethink their marketing models. The previous methods relying on online advertisements and social media promotion are no longer sustainable. Enterprises will pay more attention to the construction of offline channels and brand experiences. Physical terminals such as experience stores and exclusive stores will become important positions for brand promotion and product sales. Through professional explanations and personalized services, consumers' awareness and trust in products can be enhanced. At the same time, enterprises will also explore the marketing model of online and offline integration, use e-commerce platforms for compliant sales, and improve user stickiness and repurchase rates through methods such as the operation of private domain traffic and the construction of membership systems. In addition, cross-border cooperation and co-branded marketing will also become new strategies for enterprises to expand the market. By cooperating with brands in the fashion, culture and other fields, the brand influence and market coverage can be enhanced.

IV. Acceleration of the International Layout and Expansion into Emerging Markets

Against the backdrop of intensified competition in the domestic market and stricter policies, e-cigarette enterprises will accelerate their international layout and explore emerging markets. Regions such as Southeast Asia, the Middle East, and Africa have a relatively high acceptance of e-cigarettes, and the policy environment is relatively lenient, making them popular choices for enterprises to go global. However, the policies, regulations, consumption habits, and cultural backgrounds of different countries and regions vary greatly. Enterprises need to conduct in-depth research on the local market and formulate localized product strategies and marketing strategies. At the same time, they should actively respond to the trade barriers and technical standard requirements in the international market, strengthen intellectual property protection, and enhance the international competitiveness of the brand.

The tightening of policies is an inevitable trend in the development of the e-cigarette industry, which will promote the industry to develop in a more standardized, healthy, and sustainable direction. For e-cigarette enterprises, only by actively embracing change, taking compliance as the foundation, innovation as the driving force, and the market as the orientation, can they stand out in the fierce competition and welcome new development opportunities. In the future, with the continuous progress of technology and the continuous improvement of policies, the e-cigarette industry is expected to achieve a magnificent transformation from wild growth to high-quality development, providing global consumers with safer, healthier, and better products and services.